The GPS positioning system operation business is a comprehensive service
business that integrates multiple systems and requires the integration of a
considerable amount of business resources. It is a business that competes with
network advantages, the integration and control of business resources. The
projects involved in this business are very complex, and there are also many
types of user objects targeted. The large user types include operational
vehicles, logistics vehicles, official vehicles, private vehicles (consumer
sedans), etc. Each category has different subdivisions. The demand for services
varies greatly among different user types. To successfully operate this
business, it is necessary to have a realistic market positioning; Integrate key
business resources; Develop practical and feasible implementation steps; Develop
business norms and marketing strategies that align with local realities.
According to the market situation in Shandong, the current government
investment and promotion of the operating vehicle (manned) and official vehicle
market is a realistic market demand, which is the key business object of this
business in Shandong Province in the near future. Striving for as many
government investment projects as possible can help quickly enhance the
platform's market image, quickly form a certain scale of user base in the short
term, and reduce the initial cost for the company to enter the business.
However, it should be noted that the number of users covered by government
investment is limited, and service fees are generally low. At the same time,
most of them need to provide operational services together with local affiliated
companies. Therefore, on the one hand, government procurement projects cannot
become a long-term stable market, and at the same time, it is not conducive to
increasing the revenue of platform operation service fees, and in the long run,
their contribution to the platform is not significant.
In the long run, logistics vehicles should become a key user type for the
platform's development. The main reason is that there are a large number of
logistics vehicles, and GPS monitoring services have a significant effect on
improving the efficiency of logistics vehicle operation and management, and have
significant economic benefits for logistics companies. With the improvement of
ground mobile communication networks, the communication bottleneck that
previously plagued the application of GPS monitoring services in the logistics
field has been resolved. At the same time, the market cultivation work of GPS
monitoring services in the logistics field has been completed. It can be
expected that the demand for GPS monitoring services for logistics vehicles will
rapidly increase and become a long-term stable core user.
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