Looking at the Development of GPS Navigation Products from the Demand of Electronic Map Products

　　With the accelerated pace of urban construction and renovation in my country, urban roads are constantly being built, and the intricate road traffic has even spawned a group of road-guided professionals. The newly built buildings and paved asphalt roads make some familiar places unfamiliar. The criss-crossing urban roads and the overpasses of various shapes make the residents of the city have to check the map frequently when they go out. Some data show that there must be a map in the top three sales rankings of Beijing Book Building every year. The booming sales of maps reflects the rapid development of the city on the one hand, and people's pursuit of a fast-paced life on the other hand. The convenient and accurate arrival of the destination not only saves precious time, but also saves the high cost of driving. fuel costs. For young people who are familiar with the Internet, they begin to use electronic maps on the Internet gradually. All the major portal sites are trying to provide electronic map query services, and provide Internet users with location and navigation services through the Internet. We enter the keyword "electronic map" on the computer, and there are about 14,400,000 related web pages on Google and 20,300,000 on Baidu. Using online maps has become a habit of netizens, and 30% of search requests on Yahoo are also related to localized information. . Handheld GPS navigation products will enter a period of rapid development. The demand for accurate inquiry of destinations and surrounding environments has driven the prosperity of the GPS navigation product market. According to relevant statistics, the penetration rate of navigation equipment in European and American countries has reached 90%, and in Japan it has exceeded 95%. A professional survey on the prospect and creativity of 3G applications showed that 17.79% of the respondents chose 3G network video chat, and 15.34% of the respondents chose GPS/map search. / The attention of electronic maps is enough to show its importance in daily life. In addition, consumption and market demand also promote the navigation industryindustry develops and matures. In 2005, the number of civil vehicles in my country reached 31.6 million, but less than 2% of the vehicles were equipped with navigation equipment. Although many car manufacturers have installed navigation systems for their high-end models before leaving the factory, and also provide optional navigation products for other low-end models, the expensive car navigator (a GPS option of the Corolla) It is worth 15,000 yuan, and the price of the rear-mounted model is also around 7,000 yuan), which makes many car buyers give up the highly practical navigation configuration. According to the average annual growth rate of private car ownership of 20%, the demand for navigation products is also a big increase. In Japan, the penetration rate of the car navigation market increased from 0.4% in 1992 to 33% in 2000, and now reaches 50%. The EU car navigation market market started later than Japan, and by 2004, the market penetration rate of car navigation devices also reached 12%. If the development pace of China's car navigation device market is similar to that of Japan and the EU market, the market penetration rate of car navigation devices will reach 10% by 2009, and the development speed of the handheld navigation device market is much faster than that of the car navigation device market. Therefore, some analysts believe that handheld navigators will be like MP3, digital cameras and other everyday consumer appliances, and the market will develop much faster than the car navigator market, and China will eventually become the world's largest consumer of handheld navigation products. GPS navigation products are beneficial to improve the chaotic situation of the electronic map market. my country's map search industry is still under government control, especially in the latest "Map Management Regulations" of the State Bureau of Surveying and Mapping in 2007, which issued map surveying and mapping licenses and electronic map operation licenses. limit. That is to say, the operation of map search must pass the strict audit of the government. At present, the map market order in the Internet environment is relatively chaotic, and 99% of Internet maps have violations of laws and regulations. A large part of the GPS navigators on the market are inferior products, and the cost is very low. The market price is ridiculously high and the price is very opaque. There are several types of navigators on the market today. Looking at the domestic GPS navigation market, from handheld products that cost less than 1,000 yuan to car navigation systems that cost as much as 10,000 yuan, the functions and styles vary. Therefore, in addition to the optional equipment when purchasing a car, everyone is more willing to accept small and convenient handheld products. In terms of sales, the mid-to-high-end products in the navigator occupy the backbone of the market. The general price of these products is around 2,500 yuan to 3,500 yuan. Design and performance are better. Most of the consumers who buy and use navigators are white-collar workers with stable incomes. Young, fashionable and active, they are more willing to accept the convenience brought by technology to life.

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